Vegas’ New York-New York casino picks a Vinny in a unique customer-centric competition.
It was the battle of the century, but in the end only one could win. Would it be Vinny? Or perhaps it would be Vinny.
It’s been the talk of the town in Sin City, on the Internet and over the airwaves as two guys named Vinny have been duking it with witty retorts, larger than life personalities and quintessential New York City attitude to be the new spokesperson at New York-New York Hotel & Casino in Las Vegas.
And the winner? Fuhgetaboutit! It was Vinny all the way. Vinny Blue that is. As for Vinny Red, he’s sleeping with the fishes.
Announced last night at New York-New York that Vinny Blue would be the resort’s new spokesperson, the campaign to choose a winner has been one of the more unique marketing and social media campaigns of late. And according to Cynthia Kiser Murphey, president and COO of New York-New York, what else could be better than a true blue New Yawker oozing with east coast panache.
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